For Coaches, Consultants, Service Providers, and Experts Whose Offer Sucks…
For Coaches, Consultants, Service
Providers, and Experts Whose Offer Sucks…
New Book Reveals...
How a Burned Out Ex-Banker Discovered a Simple 3-Step "Offer Framework" That Generated Over
$5 Million In Client Results
And How You Can Use The Exact Same Framework To Finally Turn What You Know Into An Offer People Happily Pay $3K, $5K, And $10K+ For... Starting With Your Very Next Client
Make Sure Your Sound Is Turned ON! (Please Wait For Video To Fully Load)
New Book Reveals...
How a Burned Out Ex-Banker Discovered a Simple 3-Step "Offer Framework" That Generated Over
$5 Million In Client Results
And How You Can Use The Exact Same Framework To Finally Turn What You Know Into An Offer People Happily Pay $3K, $5K, And $10K+ For... Starting With Your Very Next Client
Make Sure Your Sound Is Turned ON! (Please Wait
For Video To Fully Load)
where should i send your free book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
In 2019 I did something most
people thought was crazy.
I walked away from a career where I was the number one ranked banker in my entire district.
Not top ten. Not top five. Number one.
I had the plaques, the bonuses, the respect, and a paycheck most people would never voluntarily leave behind.
I quit anyway. No backup plan, no clients, no safety net.
Just a belief that my skills were worth more than a salary.
What happened next was not the success story I had pictured.
I launched an agency selling websites to law firms and professional service businesses.
And I was grinding. Cold outreach every morning, discovery calls, proposals, follow ups.
The same work ethic that made me number one in banking applied every single day to this new thing I was building.
I still could not sell a $3,000 website to save my life.
Meanwhile there was another guy in my exact same space.
Same industry, same product. And he was closing $20,000 deals. Fifty thousand dollar deals.
So far ahead of me it did not even feel like the same sport.
I had to figure out what he was doing that I was not.
When I finally got close enough to understand what he was saying to clients it stopped me cold.
He was not talking about websites at all.
While I was saying "I build professional websites for law firms," he was walking in and saying "I build systems that reduce your Google Ad spend by 20% while doubling your qualified lead flow."
Same product. Completely different offer.
He was not selling a service. He was selling an outcome.
And the moment that clicked for me I rebuilt everything from scratch. Not the skills, not the work ethic. Just the offer.
My next deal was $20,000. Same client type I had been failing to close for months.
One thing changed. The offer.
That lesson became the CPL Method. Three steps. Built from one painful real world moment.
And it has since generated over $5 million in documented results for coaches, consultants, Speakers, and experts who were exactly where you are right now, working hard, showing up every day, and wondering why the bank account does not match the effort.
The problem was never the effort. It was never the skill.
It was the offer.
This book fixes that.
where should i send your free book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
In 2019 I did something most
people thought was crazy.
I walked away from a career where I was the number one ranked banker in my entire district.
Not top ten. Not top five. Number one.
I had the plaques, the bonuses, the respect, and a paycheck most people would never voluntarily leave behind.
I quit anyway. No backup plan, no clients, no safety net.
Just a belief that my skills were worth more than a salary.
What happened next was not the success story I had pictured.
I launched an agency selling websites to law firms and professional service businesses.
And I was grinding. Cold outreach every morning, discovery calls, proposals, follow ups.
The same work ethic that made me number one in banking applied every single day to this new thing I was building.
I still could not sell a $3,000
website to save my life.
Meanwhile there was another guy in my exact same space.
Same industry, same product. And he was closing $20,000 deals. Fifty thousand dollar deals.
So far ahead of me it did not even feel like the same sport.
I had to figure out what he
was doing that I was not.
When I finally got close enough to understand what he was saying to clients it stopped me cold.
He was not talking about websites at all.
While I was saying "I build professional websites for law firms," he was walking in and saying "I build systems that reduce your Google Ad spend by 20% while doubling your qualified lead flow."
Same product. Completely different offer.
He was not selling a service. He was selling an outcome.
And the moment that clicked for me I rebuilt everything from scratch. Not the skills, not the work ethic. Just the offer.
My next deal was $20,000. Same client type I had been failing to close for months.
One thing changed.
The offer.
That lesson became the CPL Method. Three steps. Built from one painful real world moment.
And it has since generated over $5 million in documented results for coaches, consultants, Speakers, and experts who were exactly where you are right now, working hard, showing up every day, and wondering why the bank account does not match the effort.
The problem was never the effort. It was never the skill.
It was the offer.
This book fixes that.
WHAT YOU WILL DISOVER INSIDE YOUR OFFER SUCKS...
Why your marketing is not the problem your offer is
and how to fix it so every post, ad, and DM finally starts working the way it was
supposed to
The 3-part CPL Method that turns a vague
confusing service into a premium $3K to $10K+ offer that practically sells itself
The real psychology behind why people buy
and how to engineer your offer so prospects say yes before you even finish your pitch
How to pass the 5-second test,
the simple way to know in 5 seconds flat whether your offer will land or flop before
you ever take it to market
The exact positioning shift that makes you the obvious
choice in your niche even if you have a tiny audience and zero viral moments
Why your next client is not a marketing problem
away, they are one clear offer away, and exactly what that offer needs to say
How to price your offer at $3K, $5K, and $10K+
without feeling like you are overcharging, and without a single prospect
telling you it is too expensive
The packaging secret that makes your expertise
feel like a premium product
people are excited to invest in rather than a generic service they have to be
convinced to buy And much more inside...
where should i send your free book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
where should i send your free book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
What cutomers Are Saying about...
Chris Chan
Copywriter and Funnel Builder
Your Offer Sucks is a practical guide that helps you understand the science behind offers and how to win in today’s marketplace. Do grab a copy.
Christine Ierardi
Business Coach + Queen Of Events
Your Offer Sucks is definitely what I wished existed during the first 1-3 years of my business. You should grab a copy cause chances are your offer do suck.
Rod Moore
Sales Leader, Coach, and Trainer
Your Offer Sucks has helped me understand what moves people to buy and how to package what I know in a way that moves desire. It’s a great book to have and refer to as needed
Claim Your Copy of Your Offer Sucks Today And Get Over $2,000 in Bonuses Delivered Instantly To Your Inbox
BONUS #1
Your Offer Sucks Digital
($97 Value)
Start reading instantly while your physical copy ships to
your door. No waiting. Dive into the CPL Method today.
BONUS #2
19 Offer Swipe Files
($297 Value)
Real offers. Real positioning language.
Real sales frameworks you can model and adapt
to your own business immediately.
BONUS #3
Private VIP Offer Training Recording
($2,000 Value)
This is the uncut recording of a closed door live training that 20 people paid $5,000 each to attend in person. Pete spent an entire day teaching exactly how to create an offer from scratch, what makes offers succeed, and what makes offers fail. This recording has never been sold publicly and you are getting it free today.
WHAT YOU WILL DISOVER INSIDE YOUR OFFER SUCKS...
Why your marketing is not the problem your offer is
and how to fix it so every post, ad, and DM finally starts working the way it was
supposed to
The 3-part CPL Method that turns a vague
confusing service into a premium $3K to $10K+ offer that practically sells itself
The real psychology behind why people buy
and how to engineer your offer so prospects say yes before you even finish your pitch
How to pass the 5-
second test,
the simple way to know in 5 seconds flat whether your offer will land or flop before you ever take it to market
The exact positioning shift
that makes you the obvious
choice in your niche even if you have a
tiny audience and zero viral moments
Why your next client is not
a marketing problem
away, they are one clear offer away, and exactly what that offer needs to say
How to price your offer at
$3K, $5K, and $10K+
without feeling like you are overcharging, and without a single prospect telling you it is too expensive
The packaging secret that
makes your expertise feel like
a premium product
people are excited to invest in rather
than a generic service they have to be
convinced to buy And much more inside...
Where Should I Send Your Free Book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
Claim Your Copy of Your Offer Sucks Today And Get Over $2,000 in Bonuses Delivered Instantly To Your Inbox
BONUS 1: Your Offer Sucks Digital Book (Value: $97)
Start reading instantly while your physical copy ships to your door. No waiting. Dive into the CPL Method today.
BONUS 2 : 19 Offer Swipe Files (Value: $297)
Real offers. Real positioning language. Real sales frameworks you can model and adapt to your own business immediately.
BONUS 3: Private VIP Offer Training Recording
(Value: $2,000)
This is the uncut recording of a closed door live training that 20 people paid $5,000 each to attend in person. Pete spent an entire day teaching exactly how to create an offer from scratch, what makes offers succeed, and what makes offers fail. This recording has never been sold publicly and you are getting it free today.
Still Not Sure? Let Them Convince You...
Still Not Sure? Let Them Convince You...
OFFER
SUCKS
OFFER
SUCKS
OFFER
SUCKS
Chris Chan
Copywriter and Funnel Builder
Your Offer Sucks is a practical guide that helps you understand the science behind offers and how to win in today's marketplace. Do grab a copy.
Christine Ierardi
Business Coach + Queen Of Events
Your Offer Sucks is definitely what I wished existed during the first 1-3 years of my business. You should grab a copy cause chances are your offer do suck.
Rod Moore
Sales Leader, Coach, and Trainer
Your Offer Sucks has helped me understand what moves people to buy and how to package what I know in a way that moves desire. It's a great book to have and refer to as needed
Is This Book For You?
You SHOULD Grab
a Copy If…
You are a coach, consultant, service provider, or expert who knows you are worth more than what you are currently earning
You have been posting, promoting, and
trying every strategy out there but nothing
is converting consistently
You have the skills and the results but your message feels flat, invisible, or impossible to explain clearly
You want a simple proven system to build a $3K to $10K+ offer that attracts better clients and closes with less resistance
You are ready to stop blaming the algorithm and fix the actual problem once and for all
You SHOULD NOT Grab
a Copy If…
You are looking for a shortcut that skips the work
You would rather make excuses than actually implement something
You are comfortable blending in with every
other experts saying the same generic things
You are not serious about building an offer that creates real income and real impact
You want to stay exactly where you are
Is This Book For
You?
You SHOULD Grab
a Copy If…
You are a coach, consultant, service provider, or expert who knows you are worth more than what you are currently earning
You have been posting, promoting, and trying every strategy out there but nothing is converting consistently
You have the skills and the results but your message feels flat, invisible, or impossible to explain clearly
You want a simple proven system to build a $3K to $10K+ offer that attracts better clients and closes with less resistance
You are ready to stop blaming the algorithm and fix the actual problem once and for all
You SHOULD NOT Grab
a Copy If…
You are looking for a shortcut that skips the work
You would rather make excuses than actually implement something
You are comfortable blending in with every other experts saying the same generic things
You are not serious about building an offer that creates real income and real impact
You want to stay exactly where you are
where should i send your free book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
Where Should I Send Your Free Book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
Pete Herard “The Offer Guy”
Dear Fellow Entrepreneur,
If you have been posting every day, showing up consistently, trying every strategy the gurus push, and the money still does not match the effort, I need you to hear this directly.
It is not your fault.
But it is your offer.
I know that stings. It stung for me too when I figured it out. I was the number one banker in my entire district. I quit cold turkey to build something of my own. And I spent the better part of a year grinding myself into the ground trying to sell a $3,000 website while another guy in my space was closing $50,000 deals selling the exact same thing.
Same product. Same market. Completely different offer.
The day I understood that distinction was the day everything changed. Not slowly. Immediately. My next deal was $20,000. Same client type I had been failing to close for months.
That one insight became the CPL Method. That method has now generated over $5 million in documented client results for coaches, consultants, and experts who were exactly where you are right now.
This book is not theory. It is not inspiration. It is the exact playbook, step by step, that will show you how to build an offer people happily pay $3K, $5K, and $10K+ for, starting with your very next client.
You already have the skill. You already have the knowledge. You already have everything you need to make serious money.
You just need the right offer around it.
Let me show you how to build it.
See you inside,
Pete "The Offer Guy" Herard
Founder & CEO of Herard Media
Pete Herard “The
Offer Guy”
Dear Fellow Entrepreneur,
If you have been posting every day, showing up consistently, trying every strategy the gurus push, and the money still does not match the effort, I need you to hear this directly.
It is not your fault.
But it is your offer.
I know that stings. It stung for me too when I figured it out. I was the number one banker in my entire district. I quit cold turkey to build something of my own. And I spent the better part of a year grinding myself into the ground trying to sell a $3,000 website while another guy in my space was closing $50,000 deals selling the exact same thing.
Same product. Same market. Completely different offer.
The day I understood that distinction was the day everything changed. Not slowly. Immediately. My next deal was $20,000. Same client type I had been failing to close for months.
That one insight became the CPL Method. That method has now generated over $5 million in documented client results for coaches, consultants, and experts who were exactly where you are right now.
This book is not theory. It is not inspiration. It is the exact playbook, step by step, that will show you how to build an offer people happily pay $3K, $5K, and $10K+ for, starting with your very next client.
You already have the skill. You already have the knowledge. You already have everything you need to make serious money.
You just need the right offer around it.
Let me show you how to build it.
See you inside,
Pete "The Offer Guy" Herard
Founder & CEO of Herard Media
About Pete “The Offer Guy”
Pete Herard was the number one ranked banker in his district when he walked away from his entire career cold turkey to build something of his own.
His first year nearly broke him.
Not because he lacked talent. Because his offer was wrong.
The moment he fixed it everything changed. One framework. Three steps. The CPL Method. The same method you are about to get your hands on for free.
Today Pete has helped hundreds of coaches, consultants, and experts across the country build offers that command $3K, $5K, and $10K+ using the same system. The results speak for themselves. Over $5 million in documented client transformations and counting.
Pete lives in Florida with his wife and two daughters. He is a mentor, speaker, ministry leader, and the founder and CEO of Herard Media.
He wrote this book because he knows what it costs to be talented and invisible. And he refuses to let that happen to anyone else who is willing to do the work.
About Pete “The
Offer Guy”
Pete Herard was the number one ranked banker in his district when he walked away from his entire career cold turkey to build something of his own.
His first year nearly broke him. Not because he lacked talent. Because his offer was wrong.
The moment he fixed it everything changed. One framework. Three steps. The CPL Method. The same method you are about to get your hands on for free. Today Pete has helped hundreds of coaches, consultants, and experts across the country build offers that command $3K, $5K, and $10K+ using the same system. The results speak for themselves. Over $5 million in documented client transformations and counting. Pete lives in Florida with his wife and two daughters. He is a mentor, speaker, ministry leader, and the founder and CEO of Herard Media. He wrote this book because he knows what it costs to be talented and invisible. And he refuses to let that happen to anyone else who is willing to do the work.
30-Day "Love It or Keep It" Guarantee
The "Fix Your Offer Or It Is Free" Promise
Read the book. Apply the CPL Method. If you do not walk away knowing exactly what you sell, who it is for, and why people should pay you premium prices for it, email my team within 30 days.
We will send you my Offer Clarity Workshop as a gift. Normally $97.
Yours free. No questions. No hoops. No returns required.
You keep the book either way.
I can make that promise because I have watched this method work too many times to worry about it. Over $5 million in documented client results is not a talking point. It is a track record.
30-Day "Love It or Keep It" Guarantee
The "Fix Your Offer Or It Is Free" Promise
Read the book. Apply the CPL Method. If you do not walk away knowing exactly what you sell, who it is for, and why people should pay you premium prices for it, email my team within 30 days.
We will send you my Offer Clarity Workshop as a gift. Normally $97. Yours free. No questions. No hoops. No returns required. You keep the book either way.
I can make that promise because I have watched this method work too many times to worry about it. Over $5 million in documented client results is not a talking point. It is a track record.
where should i send your free book?
I'd like to rush you a free copy of my brand new book to your doorstep ASAP!
Where Should I Send Your Free Book?
I'd like to rush you a free copy of my brand new
book to your doorstep ASAP!
Frequently Asked Questions
Is This Book Really Free?
Yes. You pay only $9.97 to cover shipping and handling. The book is our gift to you. We believe that once you read it and apply what is inside you will want to go deeper with us. And if you do not you still walk away with a framework that has generated over $5 million in documented client results. Either way you win.
Who Is This For?
Coaches, consultants, service providers, and experts at any stage who know their offer is not converting the way it should. Whether you have never made a dollar online or you have been in business for years and hit a ceiling, the CPL Method works.
What If I Already Have An Offer?
Especially for you. Most people who come to this book already have an offer. It is just not positioned, packaged, or
priced correctly yet. This book will show you exactly what is wrong and exactly how to fix it.
Will This Work If I Am Just Starting Out?
Yes. In fact the earlier you fix your offer the faster everything else in your business works. Most people spend years building on a broken foundation. This book stops that from happening to you.
What If I Read It And It Does Not Help?
Email my team within 30 days and we will send you the Offer Clarity Workshop for free. You keep the book. No questions asked. The only way to lose is to not read it.
Frequently Asked
Questions
Is This Book Really Free?
Yes. You pay only $9.97 to cover shipping
and handling. The book is our gift to you. We believe that once you read it and apply what is inside you will want to go deeper with us. And if you do not you still walk away with a framework that has generated over $5 million in documented client results. Either way you win.
Who Is This For?
Coaches, consultants, service providers, and experts at any stage who know their offer is not converting the way it should. Whether you have never made a dollar online or you have been in business for years and hit a ceiling, the CPL Method works.
What If I Already Have An Offer?
Especially for you. Most people who come to this book already have an offer. It is just not positioned, packaged, or priced correctly yet. This book will show you exactly what is wrong and exactly how to fix it.
Will This Work If I Am Just Starting Out?
Yes. In fact the earlier you fix your offer the faster everything else in your business works. Most people spend years building on a broken foundation. This book stops that from happening to you.
What If I Read It And It Does Not Help?
Email my team within 30 days and we will send you the Offer Clarity Workshop for free. You keep the book. No questions asked. The only way to lose is to not read it.
Copyright © 2025 | All rights reserved
Copyright © 2025 | All rights reserved